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Wraps come off Mazda'a all-new BT-50

Mazda unveiled the all-new BT-50 to the world this morning at the Australian International Motor Show in Sydney.

The Mazda BT-50 has been designed for those who lead busy and diverse lifestyles, signalling a new direction in the utility market. The BT-50 combines refined and expressive styling with outstanding environmental and safety performance along with dynamic driving performance.

Andrew Clearwater, Managing Director for Mazda New Zealand, says the BT-50 will extend the appeal of the utility vehicle from traditional business users to a wider range of customers, particularly those with active lifestyles.

“We expect the BT-50 to set a new standard in its segment when it launches here in late 2011. The vehicle will appeal to a wide range of New Zealand drivers as it blurs the lines between lifestyle and utility vehicle,” says Clearwater.

It’s the unique, expressive design of the BT-50 which gives it universal appeal. Mazda’s design team looked to push the boundaries of utility design with the BT-50 to deliver a vehicle which not only looks desirable but also is strong and dependable. The result is a design concept known as ‘Sophisticated Athlete’, with the BT-50 showcasing an athletic stance that, even when stationery, hints at its outstanding performance capabilities.

The exterior of the BT-50 features an athletic design with muscular flowing lines from the fenders along the sides of the vehicle and dynamic wedge-shaped proportions unlike any other utility.

Mazda’s new family face, the bold five-point grille, is further evolved on the BT-50 for a more imposing expression. The vehicle’s headlights feature the unique boomerang shape as seen on Mazda’s other models while the taillights are stretched horizontally, reaching around the corners and across the tailgate for a sporty rear view – a design first in the segment.

The interior features a more sporty and personal feel to complement the dynamic exterior image. The dashboard has an asymmetric design to create optimal space on each side of it as well as wrap around the driver to provide an open space for the passenger while supporting enthusiastic driving. The flowing interior design also connects the centre of the instrument panel to the raised centre console, a never before seen design in a pickup truck.

Four bold metallic panel strips on the door trim and sides of the centre console further express dynamism while a metallic outline highlights the two cylindrical meters and connects them via a centre strip to improve readability and enhance the sporty look of the instrument panel. The audio control panel and the climate control panels, which have
independent driver and passenger-side temperature controls, complete the beautifully designed human interface.

“The BT-50’s size combined with the comfortable interior of a passenger vehicle makes it the ideal vehicle for people heading to the beach one weekend and down to the snow the next. The BT-50 is perfectly suited to deal with New Zealand’s diverse and contrasting landscape,” says Clearwater.

The current Mazda BT-50 was established as a one-tonne utility. It has won numerous awards and gained a strong following all over the world. With modern and refined styling both inside and out, the all-New Mazda BT-50 will raise the bar in the utility segment and for the first time provide a realistic alternative to the family wagon and 4x4 SUV.

Posted by Stu on 8th July, 2011 | Comments | Trackbacks

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