Stevens News

Double-digit growth for the worlds largest selling car

Ford Focus

  • Ford Focus global registrations grew more than 16 percent year-over-year, widening its lead over its next competitor by more than 75,000, based on Ford’s analysis of the just-released and latest Polk global vehicle data for January to September 2013
  • Propelled by Ford’s growth in China, Focus registrations surpassed 303,000 units there to also make it the best-selling passenger car nameplate in China
  • Focus is driving Ford’s global growth and is joined by Fiesta to give Ford two of the top five best-selling nameplates in the world
The Ford Focus continues to be the best-selling vehicle nameplate in the world, based on Ford’s analysis of the just-released and latest Polk global vehicle registration data through the third quarter of 2013.

Led by strong growth in China, Focus global registrations from January through September 2013 grew to 856,587, a 16.1 percent year-over-year increase. China was the biggest contributor to the success with 303,481 registrations, representing an 85 percent year-over-year increase, according to Polk, which recently was acquired by IHS.

Focus buyers cite the vehicle’s exterior styling and generous level of equipment as key reasons for their purchase. In China, the top differentiators among car intenders include the vehicle’s design, excellent safety and high quality. Each of these attributes scored 15 percent to 40 percent higher among consumers than the closest competitor.

“Our success with Focus serving more and more customers around the world underscores the strength of our One Ford plan,” said Jim Farley, Ford executive vice president of global marketing, sales and service and Lincoln. “We remain absolutely committed to developing a full family of vehicles that, like Focus, offer outstanding quality, fuel efficiency, safety, smart design and value.”

Thanks to Ford’s One Ford plan and global product vision, the company now has two of the top five best-selling nameplates in the world – the Focus and Fiesta – with a combined 1,402,555 vehicle registrations during the January through September 2013 period, based on Polk data.

In addition to Focus being the best-selling passenger car nameplate title in China, Fiesta continues as the top-selling small car in Europe.

Posted by Stu Gibbons on 28th January, 2014 | Comments | Trackbacks | Permalink
Tags: Ford, Awards

Ford Falcon XR8 to Return in 2014

November 11 2013: Ford’s iconic Falcon XR8 sedan will return to the Falcon line-up in late 2014. 

The return of the XR8 is timed to coincide with the introduction of the 2014 Falcon and Territory  update. The XR8 will be available through Ford’s full network of dealers New Zealand-wide, making   the renowned Miami performance engine more accessible for V8 lovers.  

“We have received a lot of interest and continued requests from Falcon fans in both Australia and  New Zealand to bring back the XR8,” said Ford NZ Managing Director Corey Holter.  

“Re-introducing the XR8 sedan, packaged in our updated Falcon, will make the renowned V8 engine  available to a broader group of people.” 

As the Falcon XR8 returns to the Ford range, the Ford Performance Vehicles (FPV) range will retire.  Ford has planned a series of actions during 2014 to ensure the final FPV models celebrate the  brand’s iconic status. Ford NZ will provide further details at a later date. 

“We appreciate all of the great team members, dealers, customers and fans who have supported  FPV through its history. We look forward to sharing further details of the final FPV models and the  new XR8 over the coming months,” said Holter.

Posted by Stuart Gibbons on 12th November, 2013 | Comments | Trackbacks | Permalink
Tags: Ford, New Models, Performance Vehicles, V8's